Meet the A-List Fruit of the Food Industry


Native to Mexico, avocados have been a mainstay of Mexican cuisine for centuries. More recently, however, their popularity has exploded across the U.S. and around the world1. Here’s a look at what’s fueling all this avocado love and what it means for you and your menu.

Millennials appear to be the biggest culprits of the avocado’s skyrocketing demand. In fact, pricey avocado toast is often joked about as the reason so many millennials can’t afford homes1. Regardless, millennials spend more on avocados and purchase them more frequently than any other generation3.

Insta-Worthy. That’s right. Of all the factors that fuel a food’s popularity, pretty Instagram pics are one of the biggest2. For you, that means how your avocado dishes look can be just as important as how they taste.

Why Avocados Are So Popular

Delicious and nutritious, avocados bridge the gap between good and good for you. Consumers love the fruit’s creamy, delicate flavor. And, given that avocados are packed with a number of vitamins, minerals and healthy fats, they can feel virtuous about eating them2.

Why Avocados Are a Menu Must

People will pay a lot for a little avocado. It’s true. The average cost for avocado toast is between $8 and $104 per order. As in two slices of bread topped with some smashed-up avocado and a few garnishes. Add a little avocado to your best-selling burger and you can charge an extra $2 to $3.505. Jackpot!

Flavor up your menu with ease. Aside from its continued popularity, the avocado is a wonderfully versatile flavor enhancer. Add it to burgers, dressings, salads and sandwiches. Or just serve it in a little ramekin on the side and millennials will love you.

Avocados are available all year round. Michoacán is Mexico’s primary growing region, supplying more than 80% of the United States’ avocados. Rich volcanic soil, abundant sunlight and consistent climate create the perfect growing environment, and it’s the only location in the world where avocados can be grown and exported year-round6.

Why WHOLLY® Avocado Stands Above

Perfectly ripe avocados, every single time. Once our avocados are hand-picked from the groves, we place them in a controlled environment to maintain the perfect ripeness. Then, when your order comes through, we hand-scoop, safely package and put the avocados through our High-Pressure-Processing (HPP) so they arrive fresh* and ready to go. Follow the journey our avocados take from our groves to your operation by going here.

We do all the cutting, pitting and scooping for you. You can save 30 minutes per case when you choose WHOLLY® AVOCADO. That means you get the best part of the fruit without all the work. And you can enjoy some serious labor savings when you need it most. 

Sustainably grown and produced. From the growers who harvest our avocados to our production facility in Sabinas, Mexico, we support sustainable and ethical practices every step of the way.

  • We reduce food waste by using fruits that taste great, but typically wouldn’t make it to the grocery store based on appearance.

  • With a water treatment facility onsite, we can recycle and reuse the water at our Sabinas plant.
  • Avocado seeds and skins are used by local farmers for cattle feed.

Want to add more avocado love to your menu? Partner with us and we can help make it a little easier. All MegaMex Foods ingredients are thoughtfully crafted to save you time and labor without sacrificing quality.







*Fresh, never frozen.