There’s no secret ingredient. There’s lots.

Tortilla Crusted Chicken Fingers with HERDEZ® Guacamole Salsa

Mexican food is super popular and it’s not all due to the beloved taco and its undisputed dominance of Tuesdays. You don’t become the 3rd most popular cuisine in the U.S.1 and show up on more than two-thirds of all menus in Q4 of 20242 because of just one thing (no matter how perfectly delicious it is). Why then? What’s the secret ingredient that makes Americans love Mexican food so much?

The truth is, there is no secret ingredient. There are however, more than a few incredible ingredients that bring Mexican flavors and freshness to everything from classics like burgers to on-trend global faves like poke bowls. And these Mexican ingredients aren’t just giving guests more options they crave—they’re giving you the option to celebrate creative freedom in the kitchen through versatility, ease of use and good old reliable wow-that’s-yummy!

Crispy Mac & Cheese Bites with LA VICTORIA® Hatch Green Chiles

Bite-Sized Wins

Mexican flavors are loved because they’re bold and they’re one of a kind. That’s a huge advantage for any kitchen, because you don’t need a lot to make a big impression. With one little twist, you can completely transform popular items into must-try reinventions that get lots of buzz on the socials (#yesplease). In fact, over half of the young folks (18-34 year-olds) you’re hoping to impress are looking for exciting menu options with new flavors.3

Here’s some food for thought:

  • Hatch Chile Mac ‘n Cheese Bites – Bite-sized mac ‘n cheese balls with the mild heat of Hatch Green Chiles are perfect for sharing or completely hogging.
  • Mole BBQ Chicken Sliders – Authentic mole gives popular barbeque sliders a little south of the border boost with fresh avocado to top it off.
  • Mexican Avocado Deviled Eggs – Classic deviled eggs with a creamy avocado filling, a dollop of salsa and a squeeze of flavor-packed pepper paste.
  • Guajillo Wings with Tamarind Chile Sauce – Toss your chicken wings with authentic guajillo pepper paste and pair with sweet and tangy tamarind chile dipping sauce.

Versatile Ingredients Give the Whole Kitchen an Edge.

If you’re thinking more options and more creativity sounds like more work, Mexican ingredients might make you think again. Superstars like authentic pepper pastes, salsas and ready-to-use sauces, guacamoles and perfectly ripe avocados in a variety of formats can create as many high fives in back-of-house as they do in the dining room. Give your staff ingredients that have consistency you can count on, flavors that happily travel the globe, and put time-saving ease of use at their fingertips.

Want to mix-up your avocado game? Partner with us and we can help make it a little easier. All MegaMex Foods ingredients are authentically and thoughtfully crafted to save you time and labor without sacrificing quality.

1 Datassential 2023 “Mexican Food’s Rise & Lasting Popularity in the U.S.”
2 Technomic 2024 Mexican Pairing Trends
3 Technomic 2023 Flavor Consumer Trend Report