Breakfast Pizza with LA VICTORIA® Red Enchilada Sauce and LA VICTORIA® Hatch Green Chiles
The most important meal of the day is back—a third of restaurant operators expect breakfast sales in 2025 to grow significantly.1 And there’s good reason. Over the past 5 years, the number of breakfast/brunch focused operations are up 23%, national fast-food chains are adding more and more breakfast items, and breakfast foot traffic accounted for 21% of visits in 2024 alone.2 And now we’ve rounded up the most important things you can do to capitalize on its resurgence.
Breakfast Sandwich with WHOLLY® Hand Scooped Avocado
Make it Easy.
The morning routine is anything but routine for most people. Consumers are desperately seeking convenience and flexibility, and winning breakfast menus offer both. On-the-go-able items like breakfast sandwiches, wraps, burritos, tacos, and even bowls are a great way to make life a little easier. Blurring dayparts is also appealing for consumers whose morning times may not line up with traditional morning meals—think breakfast pizzas, avocado toasts, and hearty protein bowls. Serving breakfast favorites like breakfast tacos and burritos all day or at non-traditional hours is another way to align with the flexibility today’s consumers crave.3
Be Unique.
Breakfast is a great time to try new things and get creative. An increasingly diverse population has helped dishes like Middle Eastern shakshuka and Mexican breakfast tacos gain momentum.3 Younger diners, particularly Gen Z and Millennials, are open to trying trendy international flavors, especially if they allow for customization.4 One successful tactic is to join the 42% of operators buying more versatile ingredients that serve the crave for customization.1 Speaking of…
Shakshuka with HERDEZ® Quemada Charred Salsa Verde
Mole Chilaquiles with DOÑA MARIA® Mole Rojo and WHOLLY® Avocado
Make the Most of Your Ingredients
Versatile ingredients give you the power to plus up popular, classic breakfast dishes with ease and stand out from the local competition. Fresh avocado elevates any breakfast sandwich and charred salsas or pepper pastes transform traditional eggs-any-style plates into huge hits like huevos rancheros and chilaquiles. These popular Mexican ingredients are also an awesome way to create Vegan breakfast dishes, which continues to lead as the dominant dietary trend for breakfast.5
We can help.
Catching the early train to breakfast boomtown is all about giving your kitchen ingredients that are as flexible as your customer base. We can help with a variety of authentic pepper pastes, sauces and salsas, and fresh, hand-scooped avocados, giving you more time to creating exciting new breakfast hits for your menu.
Want to add more authentic Mexican flavor to your menu? Partner with us and we can help make it a little easier. All MegaMex Foods ingredients are thoughtfully crafted to save you time and labor without sacrificing quality.
1Technomic 2025 Foodservice Planning Program
2Food Manufacturing 2025 Breakfast is Booming at U.S. Restaurants
3Toast 2025 Top 15 Breakfast Trends
4Mintel 2024 Restaurant Breakfast and Brunch Trends—US—2024
5Tastewise 2025 Breakfast Trends
