This summer, soccer fans will be everywhere. New fans, old fans, super fans, HUNGRY fans, all ready to watch the biggest games of the year. And even though this global soccer tournament is happening on our home turf, not everyone will be able to catch a match in person. This volleys a great opportunity for food service in June and July, as fans are sure to be coming out of the woodwork looking for places to watch the global fútbol phenomenon.1
As you warm up for the summer soccer rush, here are a few ways your operation can prepare before kickoff.
Choose Your Side
Nothing creates a better atmosphere than camaraderie. And with 48 soccer teams competing for the championship, there are many opportunities to bring people together. Going into the fútbol days of summer, do you want your operation to host viewing parties for one particular team? Or are you going to stream all soccer, all the time? While soccer games may be unpredictable, we do know that soccer fans are very loyal to their favorite teams and may be superstitious about who they share a salsa flight with.
But no matter if they’re cheering for their team or watching for the love of the game, one thing is for sure: these fans are going to be hungry.
Quesadilla Dipper
Mole Wings
Ready Your Menus
The keys to creating great game day foods are variety of bites, ease of eating, and full-on flavor; this is where your appetizers and shareables will shine. The variety and novelty of appetizer platters and dip flights are especially appealing during high-energy celebratory events.2
Of course, as the game really gets going, fans won’t want to focus on an intricate dish—handhelds like quesadilla dippers paired with WHOLLY® Guacamole and HERDEZ® Quemada Charred Salsas or loaded totchos drizzled with DOÑA MARIA® Mole Rojo are an easy way to deliver loads of bold flavor without needing utensils.
Celebrate!
(or Commiserate)
Win or lose, soccer fans are gonna go big. Play a part in helping them revel in the victory with triumphant drink specials to help keep the party going. Or maybe it was a tough loss, and a sweet treat could help lighten the mood–if you can’t have a winning team, at least you can have churros.
Get Ready To
Do It All Again
There are 104 total games during this summer’s global soccer tournament. So whether you’re getting ready to cheer your chosen team on to the next round or become a soccer-all-the-time hot spot, make sure to prep your staff, your menus, and of course, your TVs for the fútbol rush.
Papas Bravas
Want to make sure no flavor is left on the field?
Partner with us and we can help make it a little easier. All MegaMex Foods ingredients are authentically and thoughtfully crafted to save you time and labor without sacrificing quality.
1 Nations Restaurant News 2026
2 Mintel November 2025
